What is I♥︎湯?
I♥︎湯 (I Love Yu) is a fully functional public bathhouse (sento) combined with an immersive art installation. It was designed by renowned Japanese artist Shinro Ohtake and opened in 2009 as part of the Benesse Art Site on Naoshima Island.
It’s located just a 1–2 minute walk from Miyanoura Port, the main gateway for ferries from Takamatsu and Uno.
An Artistic Bathing Experience
The building’s exterior is a wild, eclectic mix of mosaic tiles, neon signs, tropical plants, and even parts of a ship—giving it a colorful, scrapbook-like appearance.
Inside, every surface becomes a canvas: mosaic murals, painted ceilings, quirky objects, and even the toilets are designed with care and humor.
Some of the most iconic elements include a life-sized elephant statue on the dividing wall between male and female baths, psychedelic mosaics, and the “YU” neon sign on the roof.
Bathhouse Details
- Admission: ¥660 for adults, ¥310 for ages 15 and under, free for children 2 and under. Local residents pay ¥320.
- Hours: 13:00–21:00 (last entry at 20:30). Closed Mondays or the following day if Monday is a holiday.
- Facilities: Standard Japanese sento layout with gender-separated changing rooms, showering areas, and one soaking bath.
- Toiletries: Soap, shampoo, and conditioner are typically provided. Towels must be brought or purchased on-site.
- Tattoos: Allowed! A rare and welcome feature for international visitors.
- Gift Shop: Offers original merchandise such as towels, bath buckets, and T-shirts featuring Ohtake’s artwork.
Local Connections & Community Spirit
I♥︎湯 was built to foster community interaction between locals and travelers. It is operated by the Naoshima Tourism Association in partnership with the Miyanoura neighborhood, preserving its cultural roots.
Why Visitors Love It
- It's a multi-sensory experience: hot water, vibrant visuals, and a relaxing atmosphere all at once.
- The name is a clever pun: “I♥︎湯” sounds like “I love you,” but 湯 (yu) means hot water.
- It’s a perfect way to unwind after exploring Naoshima’s many museums and art installations.
Quick Info for Travelers
| Feature | Details |
|---|---|
| Location | 2252‑2 Miyanoura, Naoshima, Kagawa Prefecture |
| Access | 1–2 minute walk from Miyanoura Port (ferries from Takamatsu or Uno) |
| Admission | ¥660 Adults / ¥310 Children / Free ≤2 yrs |
| Opening Hours | 13:00–21:00 (Last entry 20:30), Closed Mondays |
| Essentials | Bring towel and soap, or buy onsite. Tattoos allowed. |
| Extras | Gift shop with original merch, Instagram-worthy design |
Tips for International Travelers
- Plan your visit after museum hopping—it’s the ideal way to relax.
- Bring your own towel and toiletries, or purchase some at the bathhouse.
- Tattoos are welcome, making it a friendly choice for many tourists.
- Check out the gift shop for exclusive souvenirs.
- Photography is allowed in non-bathing areas or during special events, but not inside while others are bathing.
Bottom Line
I♥︎湯 is far more than a place to get clean—it’s a bold, quirky, and artistic experience that fuses traditional Japanese bathing culture with contemporary art. A true hidden gem on Naoshima Island that invites you to relax, explore, and smile.